Contents
Part 1: Further marketing
Tests
A.1.1: The market
A.1.2: Market research
A.1.3: Marketing planning
A.1.4: The marketing mix
Homework Exercises
B.1.1: The market
B.1.2: Market research
B.1.3: Marketing planning
B.1.4: The marketing mix
Sample Answers & Examiner’s Advice
(for all tests and exercises)
Part 2: Further accounting and finance
Follows same format as Part 1 with tests on the following subject areas:
- Accounting
- Budgeting
- Costs and costing
- Ratio analysis
Part 3: Further people in organisations
Follows same format as Part 1 with tests on the following subject areas:
- Communication
- Motivation
- Employer/employee relations
- Human resource management
Part 4: Further Operations management
Follows same format as Part 1 with tests on the following subject areas:
- International competitiveness
- Governmental influences
- Business ethics
- Productive efficiency
- Controlling operations and facilities
Part 5: Business strategy
Follows same format as Part 1 with tests on the following subject areas:
- Business objectives
- Business strategy
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Further information
End-of-topic tests
- six tests are provided for each A2 module
- each test is divided into three sections – multiple choice questions (test takes approx. 5–10 minutes); short answer questions (test takes approx. 10–15 minutes); full length test (test takes approx. 30 minutes)
Homework exercises
- six homework exercises are provided for each A2 module.
- each exercise provides stimulus material + two tasks (one task to be set near the beginning of the teaching of the topic and one to be set when the student has nearly completed the topic).
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